Vassilena Valchanova

Vassy is a content marketing strategist and brand messaging expert. She has more than 15 years of experience in marketing strategy and customer research, content marketing planning, brand positioning, and conversion copywriting. She has used her skills to help SaaS products with more than 500,000 registered users and e-commerce stores ranging up to €12,000,000 in annual turnover. She also works with B2B services agencies and individual consultants who want to step up their personal branding.

Vassy is passionate about sharing what she knows: she authors a blog on marketing strategy, content, and messaging, speaks at events, has a video-on-demand course, and offers custom training and workshops.

In her daily work, she serves as both the hands-on expert and the consultant or trainer. She works with clients’ teams to first build a robust strategy and then transfer practical know-how to the in-house team, which can continue execution on its own. That’s why she says she “aims to be indispensable from the start and fully dispensable in the long run”.

In her spare time, she organizes popular science events with Ratio, runs, and watches copious amounts of theater and musicals.

Vassilena holds an MA in International Communications from Leeds Beckett University, as well as a number of certifications, including ones from Content Marketing University, Copyhackers, CXL, and Growth Tribe Academy.