{"id":1086,"date":"2015-10-14T17:49:18","date_gmt":"2015-10-14T15:49:18","guid":{"rendered":"https:\/\/2015.sofia.wordcamp.org\/?p=1086"},"modified":"2015-10-14T17:49:57","modified_gmt":"2015-10-14T15:49:57","slug":"meet-the-speakers-luca-sartoni","status":"publish","type":"post","link":"https:\/\/sofia.wordcamp.org\/2015\/meet-the-speakers-luca-sartoni\/","title":{"rendered":"\u041b\u0435\u043a\u0442\u043e\u0440\u0438\u0442\u0435: Luca Sartoni"},"content":{"rendered":"

\u041b\u0443\u043a\u0430 \u0421\u0430\u0440\u0442\u043e\u043d\u0438<\/a> \u0435 \u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0435\u0446, \u043a\u043e\u0439\u0442\u043e \u0436\u0438\u0432\u0435\u0435 \u0432\u044a\u0432 \u0412\u0438\u0435\u043d\u0430, \u043f\u0440\u0430\u0432\u0438 \u0440\u0430\u0437\u043a\u043e\u0448\u043d\u0438 \u0441\u043d\u0438\u043c\u043a\u0438 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430 \u0438 \u0433\u043e\u0432\u043e\u0440\u0438 \u043d\u0430 \u043c\u043d\u043e\u0433\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 WordPress. \u041b\u0443\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 Automattic, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0437\u0430\u0434 WordPress.com, \u0438 \u043f\u044a\u0442\u0443\u0432\u0430 \u0438 \u0438\u0437\u043d\u0430\u0441\u044f \u043b\u0435\u043a\u0446\u0438\u0438 \u043d\u0430 \u0440\u0435\u0434\u0438\u0446\u0430 WordPress \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e WordCamp Europe, \u0421\u044a\u0440\u0431\u0438\u044f \u0438 \u0425\u043e\u043b\u0430\u043d\u0434\u0438\u044f.<\/em><\/p>\n

\u041b\u0443\u043a\u0430 \u043f\u0440\u0438\u0441\u0442\u0438\u0433\u0430 \u0432 \u0421\u043e\u0444\u0438\u044f, \u0437\u0430 \u0434\u0430 \u043d\u0438 \u0440\u0430\u0437\u043a\u0430\u0436\u0435 \u043a\u0430\u043a \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043c\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0440\u0438\u043a\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0437\u0430\u043d\u0430\u044f\u0442\u0438, \u0437\u0430 \u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u043c\u0435 WordPress \u0443\u0441\u043b\u0443\u0433\u0438 \u043f\u043e-\u0434\u043e\u0431\u0440\u0435.<\/em><\/p>\n

\u041f\u0440\u0435\u0434\u0438 WordCamp Sofia \u0441\u0438 \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u0445\u043c\u0435 \u043c\u0430\u043b\u043a\u043e \u0441 \u041b\u0443\u043a\u0430, \u0437\u0430 \u0434\u0430 \u0432\u0438 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0435\u043c \u0441 \u043d\u0435\u0433\u043e \u0438 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a\u0432\u043e \u043f\u0440\u0430\u0432\u0438. \u0418\u043d\u0442\u0435\u0440\u0432\u044e\u0442\u043e \u0435 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438, \u043a\u0430\u043a\u0442\u043e \u0449\u0435 \u0431\u044a\u0434\u0435 \u0438 \u043b\u0435\u043a\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u041b\u0443\u043a\u0430 \u201cWhy the plumber always wins\u201d<\/a> \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0430\u0442\u0430 \u0441\u044a\u0431\u043e\u0442\u0430.<\/em><\/p>\n

\"Luca

Luca Sartoni at WordCamp Europe 2014. Photo by Vladimir Kaladan Petkov<\/p><\/div>\n

<\/h4>\n

Hey Luca, could you introduce yourself quickly to the Bulgarian WordPress community?<\/h4>\n

I\u2019m a Growthketeer at Automattic. However explaining my job title is not so easy. I\u2019ve been trying to explain my mother what I do since I was 18, I\u2019m 35 now and haven\u2019t managed to succeed on that yet. I simply contribute to the business growth of WordPress.com. I also contribute actively to WordPress, but being an awful developer I don\u2019t do that with code. I contribute to the community side of the project, organising WordCamp Europe, WordCamp Vienna, and speaking at local WordCamps.<\/p>\n

How did you get into WordPress?<\/strong><\/p>\n

Back in 2006 I needed a site for my personal branding. I had always contributed to Free Software projects, so WordPress was a natural choice. I have been a WordPress enthusiast ever since.<\/p>\n

What is the most interesting project you’ve been involved with recently?<\/strong><\/h4>\n

WordCamp Europe 2015 was a blast, I was in charge of coordinating the volunteers, but the next one, WordCamp Europe 2016 in Vienna is really exciting. I am sharing this project with a great team of almost 20 people from all over Europe and it\u2019s so thrilling!<\/p>\n

What made you apply to speak to WordCamp Sofia?<\/strong><\/h4>\n

I love Sofia. I was there a few times, mentoring startup at local accelerators and I volunteered at WordCamp Europe 2014. As soon as I spotted the chance to be back and contribute to WordCamp Sofia, I wanted to be there and give back to the amazing local community.<\/p>\n

Tell us a bit about your talk, what is it about? Why did you choose that subject?<\/strong><\/h4>\n

„Why the Plumber Always Wins\u201d is a breakdown of the marketing strategies that traditional trades, as plumbers, use to strive in their business. I oft hear WordPress professionals struggle with their pricing, their branding, their business practice. They may be excellent at code, but when it comes down to business they suffer a little bit. So I decided to take traditional business and analyse how it works, how it charges clients, how it negotiate contracts, and how the entire value-chain works. This way I hope to give valuable advice to all the WordPress Professionals out there and help them be more profitable and happy with their job.<\/p>\n

What would you say to someone who’s not been to a WordCamp before?<\/strong><\/h4>\n

Get real, go to a WordCamp!<\/p>\n

 <\/p>\n

WordCamp \u0421\u043e\u0444\u0438\u044f e \u0432 \u0441\u044a\u0431\u043e\u0442\u0430, 24 \u043e\u043a\u0442\u043e\u043c\u0432\u0440\u0438, \u0432 \u043a\u0438\u043d\u043e \u0410\u0440\u0435\u043d\u0430 \u041c\u043b\u0430\u0434\u043e\u0441\u0442. \u0410\u043a\u043e \u0432\u0441\u0435 \u043e\u0449\u0435 \u043d\u044f\u043c\u0430\u0442\u0435 \u0431\u0438\u043b\u0435\u0442, \u0432\u0437\u0435\u043c\u0435\u0442\u0435 \u0441\u0438 \u043e\u0442 \u0442\u0443\u043a<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u041b\u0443\u043a\u0430 \u0421\u0430\u0440\u0442\u043e\u043d\u0438 \u0435 \u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0435\u0446, \u043a\u043e\u0439\u0442\u043e \u0436\u0438\u0432\u0435\u0435 \u0432\u044a\u0432 \u0412\u0438\u0435\u043d\u0430, \u043f\u0440\u0430\u0432\u0438 \u0440\u0430\u0437\u043a\u043e\u0448\u043d\u0438 \u0441\u043d\u0438\u043c\u043a\u0438 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430 \u0438 \u0433\u043e\u0432\u043e\u0440\u0438 \u043d\u0430 \u043c\u043d\u043e\u0433\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 WordPress. \u041b\u0443\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430 Automattic, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0437\u0430\u0434 WordPress.com, \u0438 \u043f\u044a\u0442\u0443\u0432\u0430 \u0438 \u0438\u0437\u043d\u0430\u0441\u044f \u043b\u0435\u043a\u0446\u0438\u0438 \u043d\u0430 \u0440\u0435\u0434\u0438\u0446\u0430 WordPress \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e WordCamp Europe, … \u041f\u0440\u043e\u0447\u0435\u0442\u0435\u0442\u0435 \u043e\u0449\u0435 \u041b\u0435\u043a\u0442\u043e\u0440\u0438\u0442\u0435: Luca Sartoni<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":9920888,"featured_media":1087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35983],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-35983"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/sofia.wordcamp.org\/2015\/files\/2015\/10\/DSC_4448-624x415.jpg?fit=624%2C415&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6kPK8-hw","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/9920888"}],"replies":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":4,"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/1086\/revisions"}],"predecessor-version":[{"id":1092,"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/1086\/revisions\/1092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/media\/1087"}],"wp:attachment":[{"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/categories?post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2015\/wp-json\/wp\/v2\/tags?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}