Website owners often overlook the importance of having quality content on their site and thus miss on the opportunity of getting more visitors, subscribers and business.
In this talk I’d like to show what makes content great and share several tips and tools that help crafting better content using data rather than intuition. We will see what content producers can borrow from UX Designers and how to apply some key principles in the leanest possible way.
Attendees will leave the session with specific actionable steps to follow in order to craft, test and update their content and thus achieving results more effectively.