{"id":2114,"date":"2018-12-13T13:23:02","date_gmt":"2018-12-13T11:23:02","guid":{"rendered":"https:\/\/2018.sofia.wordcamp.org\/?p=2114"},"modified":"2018-12-12T14:16:34","modified_gmt":"2018-12-12T12:16:34","slug":"video-vassilena-valchanova-building-data-driven-buyer-personas","status":"publish","type":"post","link":"https:\/\/sofia.wordcamp.org\/2018\/video-vassilena-valchanova-building-data-driven-buyer-personas\/","title":{"rendered":"[VIDEO] Vassilena Valchanova: Building Data-Driven Buyer Personas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>For English scroll down<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0430\u0441\u0438\u043b\u0435\u043d\u0430 \u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441 \u043d\u0430\u0434 10 \u0433\u043e\u0434\u0438\u043d\u0438 \u043e\u043f\u0438\u0442. \u0420\u0430\u0431\u043e\u0442\u0438 \u043a\u0430\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0432\u00a0<a href=\"https:\/\/enhancv.com\/\">Enhancv<\/a>, \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430 \u0441\u0442\u0430\u0440\u0442\u044a\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u043f\u043e\u043c\u0430\u0433\u0430 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0430\u0442 \u0430\u0432\u0442\u043e\u0431\u0438\u043e\u0433\u0440\u0430\u0444\u0438\u0438, \u0441 \u043a\u043e\u0438\u0442\u043e \u0434\u0430 \u0441\u0435 \u0433\u043e\u0440\u0434\u0435\u044f\u0442. \u0412 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u043e\u0442\u043e \u0441\u0438 \u0432\u0440\u0435\u043c\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430 \u0437\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0430 \u043d\u0430\u0443\u043a\u0430\u00a0<a href=\"http:\/\/ratio.bg\/\">Ratio<\/a>. \u0410\u0432\u0442\u043e\u0440 \u0435 \u043d\u0430\u00a0<a href=\"https:\/\/valchanova.me\/\">\u0431\u043b\u043e\u0433 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0447\u0440\u0435\u0437 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0430\u043d\u0430\u043b\u0438\u0437\u0438<\/a>. \u041e\u043f\u0438\u0442\u044a\u0442 \u0439 \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d \u0441 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0446\u044f\u043b\u043e\u0441\u0442\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0447\u0440\u0435\u0437 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043a\u0430\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0430, \u0435-\u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u0438 SaaS (software-as-a-service).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0430\u0441\u0438\u043b\u0435\u043d\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430 \u0437\u0430\u0435\u0434\u043d\u043e \u0441 \u043d\u0430\u0441 \u0435\u0434\u0438\u043d \u043e\u0442 \u0432\u0430\u0436\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043d\u0435 \u043d\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u2013 buyer personas. \u0412 \u043b\u0435\u043a\u0446\u0438\u044f\u0442\u0430 \u0441\u0438\u00a0<a href=\"https:\/\/2018.sofia.wordcamp.org\/session\/building-data-driven-buyer-personas\/\">Building data-driven buyer personas<\/a>\u00a0\u0442\u044f \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u043a\u0430\u043a \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043c\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0434\u0430\u043d\u043d\u0438, \u0437\u0430 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u043c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u043d\u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0438.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">Vassilena has 10 years of experience in marketing and communications. She is currently working as a Digital Strategist for Enhancv, a startup helping people create a resume they\u2019re proud of. In her spare time, she organizes the popular science events Ratio.<br>She has been blogging for more than a decade and authors a blog on marketing, digital strategy, and growth \u2013 Valchanova.me. Her expertise covers marketing strategy, content marketing and measurement for a variety of industries, including consumer electronics, e-commerce, and SaaS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vassilena explored with us a crucial aspect of today\u2019s digital marketing \u2013 buyer personas. In her talk\u00a0<a href=\"https:\/\/2018.sofia.wordcamp.org\/session\/building-data-driven-buyer-personas\/\">Building data-driven buyer personas<\/a>\u00a0she shared her knowledge on how to use quantitative data to build personalized yet analitycs-based user profiles of our customers.<\/p>\n\n\n<div id=\"v-BsggZt9x-1\" class=\"video-player\"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='640' height='360' src='https:\/\/videopress.com\/embed\/BsggZt9x?hd=1&amp;cover=0&amp;loop=0&amp;autoPlay=0&amp;permalink=1&amp;muted=0&amp;controls=1&amp;playsinline=0&amp;useAverageColor=0&amp;preloadContent=metadata' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/s0.wp.com\/wp-content\/plugins\/video\/assets\/js\/next\/videopress-iframe.js'><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>For English scroll down \u0412\u0430\u0441\u0438\u043b\u0435\u043d\u0430 \u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441 \u043d\u0430\u0434 10 \u0433\u043e\u0434\u0438\u043d\u0438 \u043e\u043f\u0438\u0442. \u0420\u0430\u0431\u043e\u0442\u0438 \u043a\u0430\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0432\u00a0Enhancv, \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430 \u0441\u0442\u0430\u0440\u0442\u044a\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u043f\u043e\u043c\u0430\u0433\u0430 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0430\u0442 \u0430\u0432\u0442\u043e\u0431\u0438\u043e\u0433\u0440\u0430\u0444\u0438\u0438, \u0441 \u043a\u043e\u0438\u0442\u043e \u0434\u0430 \u0441\u0435 \u0433\u043e\u0440\u0434\u0435\u044f\u0442. \u0412 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u043e\u0442\u043e \u0441\u0438 \u0432\u0440\u0435\u043c\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430 \u0437\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0430 \u043d\u0430\u0443\u043a\u0430\u00a0Ratio. \u0410\u0432\u0442\u043e\u0440 \u0435 \u043d\u0430\u00a0\u0431\u043b\u043e\u0433 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0447\u0440\u0435\u0437 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 [&hellip;]<\/p>\n","protected":false},"author":15051270,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35983],"tags":[],"class_list":["post-2114","post","type-post","status-publish","format-standard","hentry","category-35983"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3x9-y6","_links":{"self":[{"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/2114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15051270"}],"replies":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=2114"}],"version-history":[{"count":2,"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/2114\/revisions"}],"predecessor-version":[{"id":2136,"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/2114\/revisions\/2136"}],"wp:attachment":[{"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/categories?post=2114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2018\/wp-json\/wp\/v2\/tags?post=2114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}