Now that we have announced this year’s schedule, we would like to introduce you to our next speaker – Stefan Sovrlić!
Stefan describes himself as young, tall, rich, handsome and modest. He graduated from the Faculty of Technical Sciences in Kosovska Mitrovica in 2014. Loves everything that young people love: going out, fast cars and doing split tests of ad copy using deep learning methods. CEO of W3 Lab, a digital agency from Kosovska Mitrovica with offices in Belgrade, New York, and Oslo.
Here’s what he had to say on his talk „Improving post-click experience using advanced tracking methods“:
I’ve decided to talk about this topic because people, especially developers, don’t go any further than just installing and tracking basic info from Analytics and Tag Manager. This talk I hope will give you some clear and easy to do examples of how you can improve your conversion rates when the website has been developed and how to effectively use that data to the benefit of the website in question. The talk will cover all the aspects of such processes in relation to WordPress, allowing every WordPress developer or aficionado to integrate those tracking methods to their own websites.