{"id":878,"date":"2023-03-15T17:08:38","date_gmt":"2023-03-15T15:08:38","guid":{"rendered":"https:\/\/sofia.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=878"},"modified":"2023-03-15T23:55:55","modified_gmt":"2023-03-15T21:55:55","slug":"the-brand-of-you","status":"publish","type":"wcb_session","link":"https:\/\/sofia.wordcamp.org\/2023\/session\/the-brand-of-you\/","title":{"rendered":"EN: The Brand of You"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">EN: The Brand of You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8222;Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you\u2019re a freelance professional, a business owner, or you\u2019re working in a small team, you simply must work on your personal brand. Where to start? This presentation will be a better place than most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the span of 30 minutes, I will give you an actionable blueprint for your personal branding strategy. The basis here won&#8217;t be The Big Marketing Bucks (TM), but authenticity and professionalism. You will walk away ready to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>get people to know you and see you for the expert you are;<\/li>\n\n\n\n<li>share valuable information that helps target audiences and gets them to like you;<\/li>\n\n\n\n<li>build your value proposition by balancing the personal and the professional to generate trust.&#8220;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>EN: The Brand of You &#8222;Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you\u2019re a freelance professional, a business owner, or you\u2019re working in a small team, you simply must work on your personal brand. Where to start? This presentation will be a better [&hellip;]<\/p>\n","protected":false},"author":17415564,"featured_media":0,"template":"","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1682171100,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[965],"footnotes":""},"session_track":[1079845],"session_category":[],"class_list":["post-878","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-main-track"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"\u0430\u043f\u0440\u0438\u043b 22, 2023","time":"4:45 pm"},"session_speakers":[{"id":"965","slug":"vassilena-valchanova","name":"Vassilena Valchanova","link":"https:\/\/sofia.wordcamp.org\/2023\/speaker\/vassilena-valchanova\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/users\/17415564"}],"version-history":[{"count":3,"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/878\/revisions"}],"predecessor-version":[{"id":934,"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/878\/revisions\/934"}],"speakers":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/965"}],"wp:attachment":[{"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=878"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=878"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}