Are you spending money on ads for your website but aren’t sure which ones are actually working? Most tracking tools only give credit to the very last click a customer makes before buying. This is like giving all the credit for a goal to the person who scored, while ignoring the rest of the team who helped make it happen. This common mistake, „The Last-Click Lie,“ causes businesses to waste money on the wrong marketing efforts.
This talk will give you a clear and simple guide to understanding your marketing’s true performance. We’ll cover:
– Why last-click tracking is misleading and where it hides your most valuable marketing channels.
– A common-sense way to see the whole customer journey, from the first ad they saw to the final purchase on your site.
– How to connect the dots between your ad spend and your sales, so you can confidently invest in what truly grows your business.
Join this session to stop guessing and get a practical plan to make your marketing budget work smarter for you.