He learned to speak before he could walk and ever since has been perfecting the art of communication at all levels (the paranormal methods still being only a hobby). For the past two and a half decades, he has been dealing with consumers’ hypnosis for marketing purposes, half of that time as a hired pen/brush/mouse.
He sees himself as a storytelling alchemist, creating stories made of words, images and emotions. His magic is finding the core of the brand and inventing its mythology. He builds brands from scratch or gives them the necessary uplift. This he does with a lot of love while decisively avoiding political marketing.
He is an entrepreneur, mentor, Tai Chi instructor, organiser of WordCamp Vrsac, co-host of the Vrsac WP Meetups, local community motivator and a sinister mind behind the notorious meetup after parties.