Проследи: Track 1 (Hall 6)

Ще дам най-полезните насоки за качествено правене на плъгини за WP с Cursor. Ще дам практически съвети за изготвяне на spec-driven context engeneered WordPress Developement за непрограмисти.

We are witnesses of an evolution that came in the form of AI-powered plugins and features. Over the past year, there’s been a rapid increase in plugins and services offering AI capabilities to orchestrate and optimize various workflows as content creation, SEO, user engagement.

Recognising this trend, the WordPress project even formed a new AI Team in 2025 to guide integration best practices. Their mission is to build foundational blocks for AI in WordPress, focusing on plugins and libraries rather than core integration.

AI Services plugin was introduced to offer a unified API layer for multiple AI providers (OpenAI, Anthropic, etc.), making it easier and more secure for developers to use models mentioned above.

All this comes with new challenges that all of us have to be aware of, like:
– API Authentication & Security
– Prompt Design and Context
– Cost Management
– Performance & Asynchronous Processing
– Fallback Behavior and Errors
– AI Content Transparency & Ethical LLM
– Server-Side vs Client-Side AI

This talk should serve as a building ground, and starting point for anyone who is looking to come on board with LLMs how to do it in smart, safe and ethical fashion.

Growing an agency is not only about good work, it’s about finding the right clients. In today’s competitive environment, agencies need to make the most of all available channels to attract clients.

In my talk, „Get More Clients to Your Agency by Leveraging All Your Channels“, I will share strategies that combine both traditional and digital marketing methods, showing how a coordinated channel approach can boost agency growth.

My goal is to provide participants with practical advice and actionable insights they can immediately apply to their own business.

Всеки собственик на бизнес трябва да има представа, колко струва неговият бизнес. И дали с неговите ежедневни решения, повишава или намалява тази стойност. Ще разкажа, как да увеличаваме дългосрочно стойността на бизнеса си като WordPress разработчик, като същевременно генерираме приходи за себе си.

Are you spending money on ads for your website but aren’t sure which ones are actually working? Most tracking tools only give credit to the very last click a customer makes before buying. This is like giving all the credit for a goal to the person who scored, while ignoring the rest of the team who helped make it happen. This common mistake, „The Last-Click Lie,“ causes businesses to waste money on the wrong marketing efforts.

This talk will give you a clear and simple guide to understanding your marketing’s true performance. We’ll cover:
– Why last-click tracking is misleading and where it hides your most valuable marketing channels.
– A common-sense way to see the whole customer journey, from the first ad they saw to the final purchase on your site.
– How to connect the dots between your ad spend and your sales, so you can confidently invest in what truly grows your business.

Join this session to stop guessing and get a practical plan to make your marketing budget work smarter for you.

Since the introduction of `block.json` in WordPress 5.8, developers have enjoyed a standardized way to define and configure blocks in the editor. But what about interactivity on the front end?

Before WordPress 6.5, developers had to roll their own JavaScript (or use external frameworks) to create interactive experiences—introducing complexity, duplication, and inconsistency.

With the arrival of the **Interactivity API**, WordPress now offers a native, declarative way to add client-side behavior to blocks using directives like `data-wp-on–click`, `data-wp-bind`, and `data-wp-context`. Developers can define reactive behavior, state management, and side effects—all while staying in the WordPress stack.

In this developer-focused talk, we’ll explore:

– The architecture and goals of the Interactivity API
– How to mark blocks as interactive with `supports.interactivity`
– How to use directives to handle clicks, toggle classes, bind data, loop over arrays, and more
– How to define a store to manage shared state, actions, and side effects
– Real-world examples including:
– Button toggles and UI state
– Gallery sliders using Core Image blocks
– Query Loop filtering and SPA-style navigation—without a full page reload

Проектите с отворен код променят света към по-добро още от създаването си – особено там, където ресурсите са малко, а идеите – големи и често привидно недостижими.

В нашата блокирана административно, политически и икономически България много от промените от години се раждат в NGO сектора. Социалните предприемачи често създават реалността, в която биха искали да живеят и с креативност и упоритост формират общностите, които валидират и надгражат идеите им.

WordPress е в основата на много от тези ценни проекти. Той е важен инструмент за социалните предприемачи и с негова помощ много от тях усилват въздействието си и реализират идеите си.

В тази лекция ще разгледаме някои от позитивните примери за това как WordPress и проектите с отворен код влияят на развитието на обществата (по света и) у нас, как насърчават доброволчество, подкрепят образованието, подпомагат предприемачеството и са в епицентъра на много инициативи за независима журналистика.

Повече от всякога имаме нужда от тези истории – историите за това как технологиите могат да бъдат двигател на доброто – когато се използват с мисия и сърце.

Ретроспективен разказ за това какво се променило в WordPress последните 15 години, може да включва и бегъл поглед към бъдещето.