{"id":1702,"date":"2025-10-20T18:45:06","date_gmt":"2025-10-20T15:45:06","guid":{"rendered":"https:\/\/sofia.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1702"},"modified":"2026-02-17T13:20:13","modified_gmt":"2026-02-17T11:20:13","slug":"the-last-click-lie-why-your-marketing-attribution-is-broken-and-how-to-fix-it","status":"publish","type":"wcb_session","link":"https:\/\/sofia.wordcamp.org\/2025\/session\/the-last-click-lie-why-your-marketing-attribution-is-broken-and-how-to-fix-it\/","title":{"rendered":"The Last-Click Lie: Why Your Marketing Attribution is Broken and How to Fix It \ud83c\uddec\ud83c\udde7"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv-embed wp-block-embed-wordpress-tv-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='281' src='https:\/\/video.wordpress.com\/embed\/cwXszHdg?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1770107250'><\/script>\n<\/div><\/figure>\n\n\n\n<p>Are you spending money on ads for your website but aren&#8217;t sure which ones are actually working? Most tracking tools only give credit to the very last click a customer makes before buying. This is like giving all the credit for a goal to the person who scored, while ignoring the rest of the team who helped make it happen. This common mistake, &#8222;The Last-Click Lie,&#8220; causes businesses to waste money on the wrong marketing efforts.<\/p>\n\n\n\n<p>This talk will give you a clear and simple guide to understanding your marketing&#8217;s true performance. We&#8217;ll cover:<br>\n&#8211; Why last-click tracking is misleading and where it hides your most valuable marketing channels.<br>\n&#8211; A common-sense way to see the whole customer journey, from the first ad they saw to the final purchase on your site.<br>\n&#8211; How to connect the dots between your ad spend and your sales, so you can confidently invest in what truly grows your business.<\/p>\n\n\n\n<p>Join this session to stop guessing and get a practical plan to make your marketing budget work smarter for you.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d\u0430 \u043e\u0442<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/sofia.wordcamp.org\/2025\/speaker\/eyordanov\/\">Evgeni Yordanov<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Are you spending money on ads for your website but aren&#8217;t sure which ones are actually working? Most tracking tools only give credit to the very last click a customer makes before buying. This is like giving all the credit for a goal to the person who scored, while ignoring the rest of the team [&hellip;]<\/p>\n","protected":false},"author":23378911,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1764407700,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/1YUgl5BKmOlcJ65HKvD3WAr6GWisGHPzN\/view?usp=sharing","_wcpt_session_video":"https:\/\/wordpress.tv\/2026\/02\/14\/the-last-click-lie-why-your-marketing-attribution-is-broken-and-how-to-fix-it\/","_wcpt_speaker_id":[1701],"footnotes":""},"session_track":[36],"session_category":[],"class_list":["post-1702","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"\u043d\u043e\u0435\u043c\u0432\u0440\u0438 29, 2025","time":"11:15 am"},"session_speakers":[{"id":"1701","slug":"eyordanov","name":"Evgeni Yordanov","link":"https:\/\/sofia.wordcamp.org\/2025\/speaker\/eyordanov\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1702\/revisions"}],"predecessor-version":[{"id":7941,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1702\/revisions\/7941"}],"speakers":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1701"}],"author":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/eyordanov"}],"wp:attachment":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1702"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1702"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}