{"id":1794,"date":"2025-10-20T18:45:06","date_gmt":"2025-10-20T15:45:06","guid":{"rendered":"https:\/\/sofia.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1794"},"modified":"2026-02-17T13:28:45","modified_gmt":"2026-02-17T11:28:45","slug":"storytelling-from-blah-blah-to-a-ha","status":"publish","type":"wcb_session","link":"https:\/\/sofia.wordcamp.org\/2025\/session\/storytelling-from-blah-blah-to-a-ha\/","title":{"rendered":"Storytelling: From Blah-Blah to A-ha! \ud83c\uddec\ud83c\udde7"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv-embed wp-block-embed-wordpress-tv-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='281' src='https:\/\/video.wordpress.com\/embed\/fjAz3XoY?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1770107250'><\/script>\n<\/div><\/figure>\n\n\n\n<p>Storytelling: from fairy tales to modern content.<\/p>\n\n\n\n<p>This talk explores why stories are a fundamental human need\u2014and how to craft them so they work in real life and online. We\u2019ll cover practical ways to tell compelling narratives, verbally and visually, across every creative format: from a simple flyer or banner to full brand identities for companies, products, and communities. You\u2019ll see why storytelling wins hearts\u2014turning users into fans and clients into partners\u2014and how this mindset benefits everyone on the team (yes, even developers). <\/p>\n\n\n\n<p>Above all, it\u2019s a story about storytelling, and the joy it sparks in all of us.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d\u0430 \u043e\u0442<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/sofia.wordcamp.org\/2025\/speaker\/aleksandar-pasku\/\">Aleksandar Pasku<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Storytelling: from fairy tales to modern content. This talk explores why stories are a fundamental human need\u2014and how to craft them so they work in real life and online. We\u2019ll cover practical ways to tell compelling narratives, verbally and visually, across every creative format: from a simple flyer or banner to full brand identities for [&hellip;]<\/p>\n","protected":false},"author":15697286,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1764419400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/1neEP67Ph-HU_sCIkIiX9hJVgY8etX33_\/view?usp=drive_link","_wcpt_session_video":"https:\/\/wordpress.tv\/2026\/02\/14\/storytelling-from-blah-blah-to-a-ha\/","_wcpt_speaker_id":[1793],"footnotes":""},"session_track":[37],"session_category":[],"class_list":["post-1794","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"\u043d\u043e\u0435\u043c\u0432\u0440\u0438 29, 2025","time":"2:30 pm"},"session_speakers":[{"id":"1793","slug":"aleksandar-pasku","name":"Aleksandar Pasku","link":"https:\/\/sofia.wordcamp.org\/2025\/speaker\/aleksandar-pasku\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1794\/revisions"}],"predecessor-version":[{"id":7954,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1794\/revisions\/7954"}],"speakers":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1793"}],"author":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/hranoje"}],"wp:attachment":[{"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1794"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}