{"id":2578,"date":"2026-09-13T15:28:02","date_gmt":"2026-09-13T12:28:02","guid":{"rendered":"https:\/\/sofia.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=2578"},"modified":"2026-09-13T16:53:17","modified_gmt":"2026-09-13T13:53:17","slug":"uncopyable-how-to-build-an-advantage-when-ai-can-replicate-everything","status":"publish","type":"wcb_session","link":"https:\/\/sofia.wordcamp.org\/2026\/session\/uncopyable-how-to-build-an-advantage-when-ai-can-replicate-everything\/","title":{"rendered":"Uncopyable: How to Build an Advantage When AI Can Replicate Everything \ud83c\uddec\ud83c\udde7"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI can now create content, produce designs, write code, and even build entire platforms. Things that once helped a business stand out can suddenly be copied in days (or even hours). So where does a real advantage come from? This talk explores what you can do to stand out from the crowd beyond products and technology. You\u2019ll leave with a practical framework for identifying what can give your business a head start and make it harder to replace in the AI era.<br><\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/sofia.wordcamp.org\/2026\/speaker\/marina-vassilyovska\/\">Marina Vassilyovska<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>AI can now create content, produce designs, write code, and even build entire platforms. Things that once helped a business stand out can suddenly be copied in days (or even hours). So where does a real advantage come from? This talk explores what you can do to stand out from the crowd beyond products and [&hellip;]<\/p>\n","protected":false},"author":15489707,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wcpt_session_time":1792849500,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2575],"footnotes":""},"session_track":[37],"session_category":[],"class_list":["post-2578","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1-hall-6"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phe0IU-FA","session_date_time":{"date":"October 24, 2026","time":"4:45 pm"},"session_speakers":[{"id":"2575","slug":"marina-vassilyovska","name":"Marina Vassilyovska","link":"https:\/\/sofia.wordcamp.org\/2026\/speaker\/marina-vassilyovska\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2578\/revisions"}],"predecessor-version":[{"id":2782,"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2578\/revisions\/2782"}],"speakers":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/2575"}],"author":[{"embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/vassilyovska"}],"wp:attachment":[{"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=2578"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=2578"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sofia.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=2578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}