Daniel Ivanov describes himself as an open-source software evangelist, part of the Bulgarian IT culture. Heavily oriented towards ninja solutions for SMB. Got in an arranged marriage with WP and grew fond.
His talk „Get to know the loop and develop plugins“ will provide insight into WordPress’ inner workings:
WordPress doesn’t have a functionality you need? If you know what PHP and HTML are, you can develop your own plug-in in no time following simple plug-in design principles. I am going to break down in layman’s terms many of the ways for including custom functionality in the world’s most popular CMS.