EN: The Brand of You
„Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you’re a freelance professional, a business owner, or you’re working in a small team, you simply must work on your personal brand. Where to start? This presentation will be a better place than most.
Over the span of 30 minutes, I will give you an actionable blueprint for your personal branding strategy. The basis here won’t be The Big Marketing Bucks (TM), but authenticity and professionalism. You will walk away ready to:
- get people to know you and see you for the expert you are;
- share valuable information that helps target audiences and gets them to like you;
- build your value proposition by balancing the personal and the professional to generate trust.“