Small companies can gain a lot from strategic partnerships with larger organisations, and this is also true in the WordPress space. But if you run a small company or agency and your cold emails and pitches aren’t even getting a reply, it might be time to review your approach. As Key Partnership Manager at SiteGround, I develop relations with large companies, from which I want something, and I also deal with small WordPress business owners that want something from me. The truth is, if I receive an email that is too vague or requires too much follow up, the partnership becomes less attractive. Luckily, there is a right way to do this. In this talk, I’ll share my strategy for writing a winning partnership proposal that will get you noticed and yield the best results. I’ll share practical tips and guidelines to help companies of any size articulate the benefits of a partnership for both sides and increase the success of the collaboration.