Категория: Business

Small companies can gain a lot from strategic partnerships with larger organisations, and this is also true in the WordPress space. But if you run a small company or agency and your cold emails and pitches aren’t even getting a reply, it might be time to review your approach. As Key Partnership Manager at SiteGround, I develop relations with large companies, from which I want something, and I also deal with small WordPress business owners that want something from me. The truth is, if I receive an email that is too vague or requires too much follow up, the partnership becomes less attractive. Luckily, there is a right way to do this. In this talk, I’ll share my strategy for writing a winning partnership proposal that will get you noticed and yield the best results. I’ll share practical tips and guidelines to help companies of any size articulate the benefits of a partnership for both sides and increase the success of the collaboration.

A Digital PR’s guide on why and how to incorporate the Pull Approach into your Marketing Strategy.
Learn what are the three A’s, how changing the way you interact and communicate with your target audience will win you more Brand Love and Word-of-Mouth and why that is important in a rapidly changing marketing landscape.

Защо имплементирането на WordPress за уеб присъствието на малкия, средния, та дори и големия бизнес е най-разумното решение? Как системата би могла да повиши конверсиите и разпознаваемостта на даден бизнес? Как да управляваме вече изграден WordPress уеб сайт според нуждите на бизнеса си?

We often put a dividing line between quantitative data and the personal relationship with clients. The thinking goes that if we focus on numbers too much we forget the actual people behind them.
We’ll fight this notion by demonstrating how data can help you understand your users and build better buyer personas. We’ll answer the following questions:
– What can Google Analytics, Facebook Audience Insights, and Linkedin Website Demographics teach us about our audience?
– How to build on top of quantitative information with interviews and personal feedback?
– How to group and segment data into distinct personas?

How to create an environment and atmosphere that can support Agile frameworks, how to change the mindset and how to handle the team that you inherited.