Етикет: talks

#WCSOF Speakers Round #4

Публикувано на от vassilyovska

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Остават само 4 дни до WordCamp Sofia 2018 и ние вече нямаме търпение. Днес искаме да ви представим поредната група интересни лектори, които ще ви очакват в събота. Запознайте се с Майк Райнарт, Паркал Биршлер, Василена Вълчанова, Сергей Бирюков и Ивайло Колбингер Иванов.

Ако все още нямате билет за конференцията, побързайте – остават по-малко от 30!

Майк Райнарт

Майк Райнарт е уеб разработчик, който помага на хората да създават по-бърз уеб, който работи за всички. Майк работи с WordPress от 2007 г. С времето е развил уменията си в посока на responsive дизайн, а страстта му е в web performance. През деня помага на компаниите да развият бизнеса си посредством бързи и ангажиращи уебсайтове, привечер се отдава на блогване за храна и пътешествия, а посред нощ сънува следващата WordPress оптимизация.

Лекцията му е A deep dive into WordPress performance и в нея той ще ни разкаже защо бързината и добрия функциониране на нашия сайт са важни и как да ги постигнем.

Паскал Биршлер

Паскал е софтуерен инженер и WordPress core developer, базиран в Цюрих, Швейцария. Работил е с WordPress през половината от живота си и е изявен член на общността. Тъй като живее в многоезична държава, Паскал има страст към интернационализацията и подобряването на тази част от WordPress, за да направи интернет по-добро място.

Паскал ще сподели с нас лекция на тема WordPress Internationalization Workflows . Подгответе се да научите как да използвате най-новите и най-добрите технологии, за да направите своите WordPress разширения и тема напълно международни.

Василена Вълчанова

Василена е специалист по маркетинг и комуникации с над 10 години опит. Работи като маркетинг специалист в Enhancv, българска стартъп компания, която помага на потребителите да създадат автобиографии, с които да се гордеят. В свободното си време организира събитията за популярна наука Ratio.

Автор е на блог за дигитални стратегии, маркетинг чрез съдържание и маркетинг анализи. Опитът й е свързан с изграждане на цялостни маркетинг стратегии, маркетинг чрез съдържание и измерване на резултати в различни индустрии като потребителска електроника, е-търговия и SaaS (software-as-a-service).

Василена ще разгледа заедно с нас един от важните елементи за развиване на успешни маркетингови стратегии – buyer personas. В лекцията си Building data-driven buyer personas тя ще сподели как да използваме количествени данни, за да изградим персонализирани и аналитични профили потребителите си.


Сергей Бирюков

Сергей е WordPress developer в Yoast. Вече над 10 години допринася за развитието на WordPress core, разглежда тикети и пачове за Trac, превежда WordPress на руски и помага във форумите.

В лекцията си Сергей ще разкаже за истинския двигател на WordPress – а именно общността. Ще разберете какво правят различните екипи и как можете да помогнете за подобряването на WordPress като се присъедините към някой от тези екипи.

Ивайло Колбингер Иванов

Ивайло е TYPO3 разработчик с много голям интерес към WordPress, с който работи от около 2012. В момента работи за dkd Internet Services GmbH като technical team lead, където управява многобройни  TYPO3 и WordPress инсталации. Той е основател на WordPress бизнес звеното в компанията.

WordPress deployment with dkdeploy е лекцията на Ивайло, която ще представи различен подход към деплойване на кода ви на сървър с помощта на capistrano-базирания  инструмент за deployment dkdeploy.

WordCamp Sofia 2018 Speakers Round 4

The weather is getting colder by the hour but the atmosphere around WordCamp Sofia is heating up, as we have only a few days left until the event. Today, we want to introduce our fourth round of speakers, so grab a  cup of coffee, get comfy and prepare to meet Myke Rynart, Pascal Birchler, Vassilena Valchanova, Sergey Biryukov and Ivaylo Kolbinger Ivanov.

If you still haven’t seen who else is going to be there, check out the full schedule here or read about our first, second and third group of speakers.

Mike Rynart

Mike Rynart is a web developer helping people build a faster web that works for everyone. Mike has been developing with WordPress since 2007. Over time, he has a passion for responsive design, and web performance. He spends his days helping companies grow their business through fast and engaging websites, his evenings blogging about food and travel, and his nights dreaming about how to make tomorrow’s WordPress sites even better.

In his session A deep dive into WordPress performance, Mike will share with us why fast speed and good performance of our website are critical today; he will also give us tips how can we achieve this.

Pascal Birchler

Pascal is a software engineer and WordPress core developer based in Zurich, Switzerland. He’s been working with WordPress for the better half of his life, and is an avid member of the community. Living in a multilingual country, Pascal is passionate about internationalization and improving this area in WordPress to make the web a better place.

Pascal has prepared a very intriguing talk – WordPress Internationalization Workflows  – where we’ll be able to learn how to make use of the latest and greatest technology to make our WordPress plugin or theme fully internationalized.

Vassilena Valchanova

Vassilena has 10 years of experience in marketing and communications. She is currently working as a Digital Strategist for Enhancv, a startup helping people create a resume they’re proud of. In her spare time, she organizes the popular science events Ratio.
She has been blogging for more than a decade and authors a blog on marketing, digital strategy, and growth – Valchanova.me. Her expertise covers marketing strategy, content marketing and measurement for a variety of industries, including consumer electronics, e-commerce, and SaaS.

Vassilena will explore with us a crucial aspect of today’s digital marketing – buyer personas. In her talk Building data-driven buyer personas she will share her knowledge on how to use quantitative data to build personalized yet analitycs-based user profiles of our  customers.

Sergey Biruykov

Sergey Biryukov is a WordPress developer at Yoast. For more than 10 years he’s been contributing code to WordPress core, reviewing tickets and patches on Trac, translating WordPress into Russian, and helping out on support forums.

In his talk, Sergey will speak about the very nature of WordPress, it’s community, what the different contributor teams do and how we can contribute in making WordPress better by joining one of those teams.

Ivaylo Kolbinger Ivanov

Ivaylo is a TYPO3 developer with a particular interest in WordPress. He started working with WordPress around 2012. Currently, he is working for dkd Internet Services GmbH as a technical team lead, managing multiple TYPO3 and WordPress installations. He is also the founder of the company’s WordPress business unit.

WordPress deployment with dkdeploy – this is the talk that Ivaylo will present to us.  The session will present a different approach deploying your code on the server by introducing the capistrano based deployment tool dkdeploy.


#WCSOF Speakers Round #3

Публикувано на от vassilyovska

With less than 10 days until WordCamp Sofia 2018 our team is getting pretty excited. Are you getting impatient too? Do you look forward to knowing who is going to be present this year and meeting new and exciting community members?

We’ve all been there thus we know how hard it is to wait sometimes, so we’re ready to introduce another group of the amazing people who decided to join us this year and present some really cool talks to you.

It’s our absolute pleasure to present Hristo Laskov, Nikola Nikolov, Radost Dacheva and Yana Lambreva.

See the full schedule for WordCamp Sofia 2018

Hristo Laskov

Hristo describes himself as goal-oriented professional with deep understanding of User Experience, Interface design and IT Security. He has spoken on several occasions about cyber-security and also AI implementation linked to data security. You can also find some publications of his on these topics in the online media Freedom Online.

Hristo will present his latest talk – Start with UX – where he’ll explore
how to meet clients and customers expectations by mapping out the processes they will go through when visiting your website

Nikola Nikolov

Nikola Nikolov is the owner and lead developer at Paiyak Development in Gabrovo, Bulgaria. He has been working with WordPress for eight years, and he is passionate about building community and helping others. Coding is not just a job for him but also a passion, and he is dedicated to connecting talented developers with clients that appreciate their skills. When he has the time, he enjoys mentoring other developers.

Nikola’s talk will be focused on networking on WordCamps, why it’s important and how to get the best of it when attending such an event.

Radost Dacheva

Radost is working as a Key Partnership Manager at SiteGround, where she uses her many years of experience managing people and processes in an international environment to develop successful collaborations. She has always been passionate about business development and pursued a career in business consultancy right after completing her Executive MBA. She enjoys working on international projects and establishing long-lasting relations among businesses and is a firm believer that people are the key factor in the success in any venture.

Radost will share her experience on the extremely interesting for many small companies and startups topic – How to partner with Large Companies.

Yana Lambreva

Yana is a multi-passionate woman and co-owner of Flumen Ltd. – a Social Media & Creative agency. She specializes in Social Media and Digital PR and has more than 7 years of experience. Her mission is to help brands stand out from the crowd and elevate their online presence with well-thought-out strategies and bespoke content.

She has worked on various projects for clients such as: Shedd, Absolut Vodka, Taylor&Hart, The Coca-Cola Company, Lenovo and others. In her spare time she blogs about beauty and lifestyle, and nurtures an exclusive online community for curly girls. A bit of a nerd.

Yana’s talk will be a practical guide on why and how to incorporate the Pull Approach into your Marketing Strategy.

Like what you see? Get your WordCamp ticket now

#WCSOF 2018 Highlights: Marketing and Business talks

Публикувано на от vassilyovska

It’s time for another sneak peek at our Schedule and what our amazing speakers have prepared for you this year. Today we’d like to proudly present to you the Marketing and Business talks you will be able to attend!

Please note that part of these talks will be in Bulgarian language thus their description below  is also in Bulgarian.

Agile Culture not Agile Frameworks

In this talk, Aleksandar Savkovic, who presented an extremely intriguing lecture at WordCamp 2017 will discuss how to create an environment and atmosphere that can support Agile frameworks, how to change the mindset and how to handle team that you inherited.

Building data-driven buyer personas

Vassilena Valchanova spoke about digital marketing on many occasions, and she’s rather well known in the marketing world. We anticipate a deep dive in the data-driven marketing territory with her talk – this is what she had to say when asked about the lecture:

„We often put a dividing line between quantitative data and the personal relationship with clients. The thinking goes that if we focus on numbers too much we forget the actual people behind them. We’ll fight this notion by demonstrating how data can help you understand your users and build better buyer personas. We’ll answer the following questions:

– What can Google Analytics, Facebook Audience Insights, and Linkedin Website Demographics teach us about our audience?

– How to build on top of quantitative information with interviews and personal feedback?

– How to group and segment data into distinct personas?“

 

The WordPress SMB’s Guide to Partnering with Large Companies

Radost Dacheva will discuss with us a very important topic – how to partner with bigger companies. She says as follows:

„Small companies can gain a lot from strategic partnerships with larger organizations, and this is also true in the WordPress space. But if you run a small company or agency and your cold emails and pitches aren’t even getting a reply, it might be time to review your approach. As Key Partnership Manager at SiteGround, I develop relations with large companies, from which I want something, and I also deal with small WordPress business owners that want something from me. The truth is, if I receive an email that is too vague or requires too much follow up, the partnership becomes less attractive. Luckily, there is a right way to do this. In this talk, I’ll share my strategy for writing a winning partnership proposal that will get you noticed and yield the best results. I’ll share practical tips and guidelines to help companies of any size articulate the benefits of a partnership for both sides and increase the success of the collaboration. “

 

Change your Strategy – Introducing the three A’s

Yana Lambreva will present to us her talk in the form of a Digital PR’s guide on why and how to incorporate the Pull Approach into your Marketing Strategy. Together with Yana we’ll learn what are the three A’s, how changing the way we interact and communicate with our target audience will win us more Brand Love and Word-of-Mouth and why that is important in a rapidly changing marketing landscape.

Interested already? Get your ticket now

Бизнес и работа с клиенти

Защо имплементирането на WordPress за уеб присъствието на малкия, средния, та дори и големия бизнес е най-разумното решение? Как системата би могла да повиши конверсиите и разпознаваемостта на даден бизнес? Как да управляваме вече изграден WordPress уеб сайт според нуждите на бизнеса си?

Всички тези въпроси ще бъдат разискани по време на лекцията на Петя Петкова. С нея ще разгледаме заедно предимствата на WordPress при изграждането, развиването и бъдещото разрастване на даден бизнес. както и гъвкавостта на системата по отношение на индивидуалните нужди на различните сфери на бизнеса.

Създаване и пакетиране на ефективно и ефектно съдържание за тийнейджъри – историята на Loveguide

 

От 3 години Loveguide дава полезни съвети на mainstream тинйеджърите в България как да бъдат здрави и да познават телата си, как да изграждат искрени и пълноценни връзки, да отстояват границите си, да бъдат толерантни към различните и отговорни в отношенията си с околните. Проекта има около 2 милиона гледания в YouTube, 22 000 абоната и над 200 000 преглеждания на страниците и на сайта си, както и проведени часове в училища и различни обучения за над 5 000 деца в 40 училища в цялата страна.

В лекцията си Надя Здравкова и Николета Попкостадинова ще разкажат за положителния си опит в създаването на атрактивно и ефективно съдържание за mainstream тийнейджърите, как успешно да се достигне до тях и как да се изгради активна онлайн (и офлайн) общност за една от най-трудните възрастови групи

 

#WCSOF 2018 Highlights: Community talks

Публикувано на от vassilyovska

The WordPress community has always been one of the friendliest, most helpful online groups in the digital world. Everybody involved in it knows that, and users have often expressed how proud and happy they are of this fact. This is why one of the first highlights we want to present this year is indeed the community talks. They are usually just a small part of the schedule, but nevertheless an extremely important one, as they remind us of the main reasons we’re all here and do what we do.

Without further ado, let’s see what community talks we’ll be able to hear this year!

Making WordPress Better

Being a hardcore WordPress fan will often lead to getting involved with the process of making it – this is something that thousands of people will likely confirm. We start by simply using it and than more often than not our passion for this amazing open source project grows and before we know it, we’re looking for ways to help in every way we can. It’s basic human psychology – we see other people giving and we instinctively want to do the same.

In this talk, Sergey Biryukov will share more details on how you can become part of the awesome WP community and participate in the contributor teams. His talk is an overview of how WordPress is developed, what do the various contributor teams do, and how anyone can participate in making WordPress better with code, design, accessibility, translations, support, documentation, community, marketing, or any other area.

Beyond Hello: Networking At WordCamp

As any entrepreneur will tell you, networking is crucial part of growing your contact base and establishing new opportunities for partnerships. There are professionals who even attend events exclusively to do exactly that and they do it with good reason; at some point, you may reach a better understanding than anyone else in what you do, but you can never have too many business contacts.

WordCamp events are usually an excellent place to get to know other WordPress professionals. However, many attendees stick to their own groups, attend lectures, and leave without cashing in on perhaps the most valuable part of WordCamps: networking. In his talk, Nikola Nikolov will explore some of the common reasons why attendees fail to form lasting connections. It will give some tips for more productive networking, and hopefully inspire deeper, more authentic networking at this WordCamp and beyond.

Interested already? Get your ticket now