It’s time for another sneak peek at our Schedule and what our amazing speakers have prepared for you this year. Today we’d like to proudly present to you the Marketing and Business talks you will be able to attend!
Please note that part of these talks will be in Bulgarian language thus their description below is also in Bulgarian.
Agile Culture not Agile Frameworks
In this talk, Aleksandar Savkovic, who presented an extremely intriguing lecture at WordCamp 2017 will discuss how to create an environment and atmosphere that can support Agile frameworks, how to change the mindset and how to handle team that you inherited.
Building data-driven buyer personas
Vassilena Valchanova spoke about digital marketing on many occasions, and she’s rather well known in the marketing world. We anticipate a deep dive in the data-driven marketing territory with her talk – this is what she had to say when asked about the lecture:
„We often put a dividing line between quantitative data and the personal relationship with clients. The thinking goes that if we focus on numbers too much we forget the actual people behind them. We’ll fight this notion by demonstrating how data can help you understand your users and build better buyer personas. We’ll answer the following questions:
– What can Google Analytics, Facebook Audience Insights, and Linkedin Website Demographics teach us about our audience?
– How to build on top of quantitative information with interviews and personal feedback?
– How to group and segment data into distinct personas?“
The WordPress SMB’s Guide to Partnering with Large Companies
Radost Dacheva will discuss with us a very important topic – how to partner with bigger companies. She says as follows:
„Small companies can gain a lot from strategic partnerships with larger organizations, and this is also true in the WordPress space. But if you run a small company or agency and your cold emails and pitches aren’t even getting a reply, it might be time to review your approach. As Key Partnership Manager at SiteGround, I develop relations with large companies, from which I want something, and I also deal with small WordPress business owners that want something from me. The truth is, if I receive an email that is too vague or requires too much follow up, the partnership becomes less attractive. Luckily, there is a right way to do this. In this talk, I’ll share my strategy for writing a winning partnership proposal that will get you noticed and yield the best results. I’ll share practical tips and guidelines to help companies of any size articulate the benefits of a partnership for both sides and increase the success of the collaboration. “
Change your Strategy – Introducing the three A’s
Yana Lambreva will present to us her talk in the form of a Digital PR’s guide on why and how to incorporate the Pull Approach into your Marketing Strategy. Together with Yana we’ll learn what are the three A’s, how changing the way we interact and communicate with our target audience will win us more Brand Love and Word-of-Mouth and why that is important in a rapidly changing marketing landscape.
Interested already? Get your ticket now
Бизнес и работа с клиенти
Защо имплементирането на WordPress за уеб присъствието на малкия, средния, та дори и големия бизнес е най-разумното решение? Как системата би могла да повиши конверсиите и разпознаваемостта на даден бизнес? Как да управляваме вече изграден WordPress уеб сайт според нуждите на бизнеса си?
Всички тези въпроси ще бъдат разискани по време на лекцията на Петя Петкова. С нея ще разгледаме заедно предимствата на WordPress при изграждането, развиването и бъдещото разрастване на даден бизнес. както и гъвкавостта на системата по отношение на индивидуалните нужди на различните сфери на бизнеса.
Създаване и пакетиране на ефективно и ефектно съдържание за тийнейджъри – историята на Loveguide
От 3 години Loveguide дава полезни съвети на mainstream тинйеджърите в България как да бъдат здрави и да познават телата си, как да изграждат искрени и пълноценни връзки, да отстояват границите си, да бъдат толерантни към различните и отговорни в отношенията си с околните. Проекта има около 2 милиона гледания в YouTube, 22 000 абоната и над 200 000 преглеждания на страниците и на сайта си, както и проведени часове в училища и различни обучения за над 5 000 деца в 40 училища в цялата страна.
В лекцията си Надя Здравкова и Николета Попкостадинова ще разкажат за положителния си опит в създаването на атрактивно и ефективно съдържание за mainstream тийнейджърите, как успешно да се достигне до тях и как да се изгради активна онлайн (и офлайн) общност за една от най-трудните възрастови групи